Essentials By Catalina




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PureEssence Sulfate Free Multi Application Base


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PureEssence© Sulfate Free Multi Application Base is a mild, multiple application cleanser formulated using our proprietary, plant based surfactant matrix.
Mild, Plant-Based Sulfate-Free Cleanser

PureEssence© is a mild, multiple application cleanser that can be customized to be a body wash, shampoo, facial cleanser, hand soap or bubble bath. This is our newest creation, formulated using our very own PureEssence© sulfate-free plant based surfactant matrix.

PureEssence© creates a refreshing, foamy lather that leaves skin feeling pampered, clean and lightly moisturized. It delivers a soothing, delightful sensory experience.

 Ultra Mild

 Outstanding Cleansing

 Clean after-feel

 Soft, Silky feel



 Biodegradable Surfactants

 Renewable Ingredients



 DEA Free


Why Sulfate Free?

For years companies have been using sulfates as the surfactant (the "cleaning agent") ingredient in their products due to their ability to create a nice lather and a lot of bubbles. So why the need for a sulfate free formulation? Sulfates can be harsh to a certain degree for people with sensitive skin. Although sulfates are used safely and effectively in an abundance of products that we all use everyday, recent media attention encourages consumers to seek formulations with alternative ingredients. In today's world of many choices we as manufacturers and suppliers are obligated to satisfy consumer demands. PureEssence© Multi-Use Base is formulated using an alternative surfactant matrix, resulting in a base that is sulfate-free, eco-friendly, and gentle, without sacrificing any benefits.

A Closer Look

Formulated in our in-house laboratory, our formulators and chemists listened to market trends and combined their years of experience to produce a base that is innovative without compromise and environmentally responsible. PureEssence© sulfate-free plant based surfactant matrix is the heart of this product. It delivers a cleansing blend that is not only free of SLS and SLES but free of all sulfates. We are also proud to mention that our Surfactant Matrix is fully biodegradable.

How Can It Get Any Better?

In the Essentials By Catalina tradition of making a good thing better, we have added, not just a few, but a complete blend of eight Organic Plant Extracts which offer a myriad of hair and skin benefits.

 Organic Salvia Officinalis (Sage) Leaf

 Organic Equisetum Arvense

 Organic Calendula Officinalis Flower

 Organic Chamomilla Recutita Flower

 Organic Panax Ginseng Root

 Organic Avena Sativa (Oats)

 Organic Citrus Medica Limonum Peel

 Organic Aloe Barbadensis Leaf

Other Benefits

We have have included Pro Vitamin B-5 to improve moisture balance and hair strength.

Naturally we used a Paraben Free preservative package.

PH of 5.5, perfect for the skin!

Mixing and Customizing

Mixing Notice

It is essentials that we understand the limitations of and scope of bases that are formulated using alternative and naturally derived surfactants and preservatives. The bottom line is that this type of base is not as forgiving to over scenting and modifications. One must adhere to recommendations when it comes to scenting, coloring and other additions to the base. Use the base with the understanding that not all fragrances will perform the same in the base or produce the same result. It is recommended that all modifications be tested in small batches for clarity, viscosity and final product application prior to committing a large batch to modifications. Keeping detailed lab notes is good practice and it allows you to duplicate your creations. You will find that in no time you will learn it's capabilities and start enjoying it's benefits.

Additional Info

  • This versatile formula can be used as a shampoo, shower gel, face wash, hand soap or bubble bath.
  • It is clear and unscented in it's raw form and ready for your customization and creativity.
  • The base may also be used as-is, unscented and uncolored, for those sensitive to fragrance as it is hypoallergenic in its unmodified form.
  • Can be diluted with distilled water for hand soap, face formulas and foamer applications.
  • Can accommodate water soluble cosmetics ingredients and additional Botanical Extracts.
  • Up to 0.50% Fragrance/Essential Oils may be added to this formula.
  • Liquid Colorants are best for this base.

PureEssence© is the obvious choice for creating Personal Care products inspired by nature. With an eco-friendly profile, plant-based ingredients and exceptional sensorial benefits, PureEssence© captures the essence within.

You may also be interested in the following product(s)

5 star :
( 6 )
5 star :
( 5 )
4 star :
( 1 )
Total : 6 Reviews

Overall Rating

4.9 / 5.0 Based on 6

Product Tags

Tags for this Product:

  • botanical (15)
  • sulfate (7)
  • free (8)
  • extracts (8)
  • paraben (6)
  • PureEssence (1)
  • Multi (1)
  • Application (1)

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What do you think of this product?

Customer Reviews

Review by (Posted on )
Great Botanical Product
I love the fact it is botanical, but I must be using too much FO because it turns very watery
Review by (Posted on )
Great for sensitive skin issues
I have found Puressence to help with skin suffering from psoriasis, boils, eczema and over-all dry skin. I rarely had a fragrance since most my customers have skin issues and they keep returning for more.Love this sulfate free product!
Review by (Posted on )
Great Sulfate free cleanser
Very Mild, soft and Conditioning!! I made the mistake of adding salts and it diluted the product and made it way too runny but this was my mistake. This product stands alone, just add Essential Oils!! Its amazing!
Review by (Posted on )
Top notch
This base is so amazing.. absolutely top notch!!! My skin is so soft & silky.. amazing.

Review by (Posted on )
Awsome shower gel!
I got this for my husband and he LOVED IT!!!

Review by (Posted on )
Awesome base!
I made a 2 in 1 shampoo and shower gel and my customers love it! Great job on a green chemistry base!

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Product questions

Hello. Can you please tell me if your PureEssence Sulfate Free Multi Application Base is clear?
The PureEssence Base is in fact clear.
Rate the answer?

Who Are We

At Essentials by Catalina, we believe in sourcing the best quality ingredients and enforcing a strict quality control policy. We formulate, source materials, and manufacture at our in house facilities. It doesn’t matter if you are making soaps in your kitchen, running a chain of successful salons, or growing a worldwide hair care brand, we are here for you when you need us.

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