Privacy Policy Notice

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Privacy Policy Notice

7 min read

Last updated: May 5th, 2023 12PM PST

This privacy notice for Essentials by Catalina, Inc. (“Company,” “we,” “us,” or “our“), describes how and why we might collect, store, use, and/or share (“process“) your information when you use our and/or services (“Services“), such as when you:

  • Visit our website at https://essentialsbycatalina.com (”Website”), or any website of ours that links to this privacy notice
  • Engage with us in other related ways, including any sales, marketing, promotional programs or events

If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided at the bottom of this Privacy Notice. If you do not agree with our policies and practices, please do not use our Services.

Who we are #

Essentials by Catalina is a company that provides customers with high-quality bath and body products. They strive to be approachable to their customers, providing knowledge and advice to help grow their businesses, whether it’s making soaps at home or running a worldwide hair care brand. The company uses high-quality ingredients and formulates products for optimal performance. The founder, Catalina Vargas, has a long history of entrepreneurship and a passion for business, having launched her first company at the age of 7 and starting Essentials by Catalina in 1995. The company continues to grow and manufacture products in large batches in California to pass cost savings on to customers.

What Personal Information Do We Collect and Why? #

The personal information that we may collect about you broadly falls into the following categories:

Information that you provide voluntarily #

Certain parts of our Website may ask you to provide personal information voluntarily: for example, we may ask you to provide your contact details in order to register an account with us, to subscribe to marketing communications from us, and/or to submit enquiries to us. The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

When you shop in our webstore, we collect the following personal data from you in order to complete the transaction (“Purchase Data”):names

  • phone numbers
  • email addresses
  • mailing addresses
  • usernames
  • passwords
  • debit/credit card numbers
  • billing addresses

Information that we collect automatically #

When you visit our Website, we may collect certain information automatically from your device. Specifically, the information we collect automatically may include information like your IP address, device type, unique device identification numbers, browser-type, broad geographic location (e.g. country or city-level location) and other technical information. We may also collect information about how your device has interacted with our Website, including the pages accessed and links clicked.

Collecting this information enables us to better understand the visitors who come to our Website, where they come from, and what content on our Website is of interest to them. We use this information for our internal analytics purposes and to improve the quality and relevance of our Website to our visitors. Some of this information may be collected using cookies and similar tracking technology, as explained further under the heading “Cookies and similar tracking technology” below.

When you shop in our webstore, we collect the following personal data from you in order to complete the transaction (“Purchase Data”):names

  • phone numbers
  • email addresses
  • mailing addresses
  • usernames
  • passwords
  • debit/credit card numbers
  • billing addresses

Information that we obtain from third party sources #

Our company may obtain information about you from third-party sources, such as Instagram for Business and Pinterest Advertising. This information may include your name, email address, interests, and other information you have provided to these platforms. We use this information to personalize your experience on our site, improve our marketing efforts, and provide you with relevant advertisements. If you do not wish for us to collect information from these sources, you can adjust your privacy settings on these platforms. Note that we do not control the privacy policies of these third-party sources, and we encourage you to review their privacy policies to understand how they collect and use your personal information.

Who does Essentials by Catalina share my personal information with? #

We may disclose your personal information to the following categories of recipients:

  • to our group companies, third party services providers and partners who provide data processing services to us (for example, to support the delivery of, provide functionality on, or help to enhance the security of our Website and product order fulfilment), or who otherwise process personal information for purposes that are described in this Privacy Notice or notified to you when we collect your personal information.
  • to any competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person;

Cookies And Similar Tracking Technology #

We use cookies and similar tracking technology (collectively, “Cookies”) to collect and use personal information about you, including to serve interest-based advertising. For further information about the types of Cookies we use, why, and how you can control Cookies, please see our Cookie Notice. Cookie Settings.

How Does Essentials By Catalina Keep My Personal Information Secure? #

We use appropriate technical and organizational measures to protect the personal information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information. We use industry security best practices in securing personal data including encryption in some cases. We utilize proven technology cloud services and/or programs who have proven security measures in place to ensure data is protected.

Data Retention #

We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

Your Data Protection Rights #

You have the following data protection rights:

If you wish to access, correct, update or request deletion of your personal information, you can do so at any time by contacting us using the contact details provided under the “How to contact us” heading below.

You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send you. To opt-out of other forms of marketing (such as postal marketing or telemarketing), then please contact us using the contact details provided under the “How to contact us” heading below.

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

California Consumer Privacy Act #

Updates To This Privacy Notice #

We may update this Privacy Notice from time to time in response to changing legal, technical or business developments. When we update our Privacy Notice, we will take appropriate measures to inform you, consistent with the significance of the changes we make.

You can see when this Privacy Notice was last updated by checking the “last updated” date displayed at the top of this Privacy Notice.

How to Contact Us #

If you have any questions or concerns about our use of your personal information, please contact us using the following details:

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