How to make a depuffing eye treatment for your brand.

Puffiness and wrinkles around the eyes are one of the most common skin concerns across the US. In this post, we will show you how to make a depuffing eye treatment in both gel and cream form. We will also explain what causes puffiness and give marketing tips for a depuffing eye treatment. These two examples are quick and easy to get to your shelves. Using these personal care bases requires no heating and is as easy as adding your ingredients and mixing. This fast-tracks your product development with a professionally formulated eye treatment that is tried and true.

What Causes Puffiness (Bags) Under the Eyes?

Besides having high sodium, lack of sleep, allergies, or genetic factors. Bags under the eyes are one of the many gifts that come along with age. As we get older, our skin elasticity goes down. So where the skin is thin, such as our under eye has a harder time being able to hold fluid buildup or fat in place as well. Giving that droopy, baggy look to the under-eye.

A good way to check your skin elasticity is by giving it a gentle pinch and then releasing it quickly. If it snaps back immediately, your skin is in good shape. However, if it slowly creeps back into place, that is a sign of decreased elasticity.

Fluid buildup is also a common contributor. Sometimes people are genetically predisposed; sometimes it comes with age. Combined with the thinning and aging of skin, it can make a little fluid retention look dramatized. This is coming from someone who had bags under their eyes at age 16.

Making a Depuffing Eye Cream

A depuffing eye cream is a great way to get a treatment. It is Ideal for drier skin or for those wanting a more traditional feel. This recipe uses our Facial Moisturizer Base- Oily to Normal Skin Formula. It has a ton of moisturizing ingredients like apple fruit extract and carrot seed extract, without a heavy feel. The power of a super moisturizing face cream infused with Eyeliss will make a great depuffing eye treatment.

Here is a recipe for a depuffing eye cream using a gallon of facial moisturizer base. This will make 128 one-ounce units and will cost ~1.55 per unit. To put it into perspective, if you charge $30 for this one-ounce depuffing eye cream treatment, your profit margin would be 94.83%!

*Pricing was pulled using website pricing at the time of writing. Final cost and availability may have changed.*

Making a Depuffing Eye Gel

A depuffing eye gel treatment is great for those who want a lighter product. Personally, I use this recipe under my eyes before bed under my regular moisturizer. Or I’ll use it right before I apply my sunscreen and foundation. Our Aloe gel is light, crystal clear, and feels like a refreshing gel when applied to the skin. After a few minutes, it dries, leaving a slight film locking in the benefits of the peptides. A tip for elevating the use of a depuffing eye gel is to keep it in the fridge. A chilled product can help with puffiness under the eye by causing the blood vessels to constrict and rapidly reduce swelling, working along with the peptide.

This is a recipe for a depuffing eye gel using a gallon of Aloe Gel Base. This will make 128 1-ounce containers that will cost ~$1.26 a unit. This product would have a large profit margin if you charged the average price of $30 for an eye treatment.

*Pricing was pulled using website pricing at the time of writing. Final cost and availability may have changed.*

Marketing Tips For a Depuffing Eye Treatment

Before and after images: I use Eyeliss religiously in my skincare routine. Unfortunately, I don’t have before and after pictures. But including before and after depuffing eye treatment in your marketing images would increase customer visualization and trust in the product.

Social media: Social media is one of the best ways to gain exposure as a retail brand. Working with influencers, appealing to niche markets, and content creation not only gain exposure for your brand, but it also builds trust with existing and potential customers. Here are some demographics you can reach out for either paid content or social media ads.

• Gen Z: The younger generation Z (people born from 1997-212) are embracing preventative skincare. Plus, under-eye puffieness isn’t always related to age.
• Millennials: Even though millennials (People born 1981-1996) are aging slower than previous generations, they aren’t opposed to some skin tlc. In fact, they take up a lot of the market share for eye creams.
• Gen X and older: Gen Z (people born between 1965 and 1980) has some of the highest spending power in the market, and depuffing eye treatments fit their age needs.

Applicator types: A one-ounce jar is easy to find and to fill. However, finding unique packaging for your depuffing eye treatment will elevate the product. Here are some popular examples of nicer eye treatment packaging.

• Roller ball applicator
• Treatment pumps
• Cosmetic eye cream tube with slanted applicator

Closing thoughts on how to make a depuffing eye treatment for your brand.

Making a depuffing eye treatment for your brand has never been easier when you start with our tried-and-true base. We hope these two easy recipes for a depuffing eye treatment inspire you. Trusted by thousands of brands, You can find the bases and peptides on our website. Follow our blog for more recipes, Ideas, and Ingredient information.