Body wash market research, what is it? and why is it so important? Market research is the process of gathering and analyzing information about a target market (In this case body wash) and interpreting the information so it can be used to your marketing advantage. It’s important when it comes to making business decisions.
What is body wash/ shower gel? By definition, it is a liquid product used to cleanse the body during a shower. It’s designed to remove dirt, sweat, and oil from the skin. Most people take showers to clean themselves. According to the World Population Review, 90% of Americans take at least one shower per week. And as a personal care/ bath and body business owner. Understanding the market research for body wash is important to maximize your sales.
Synonyms/ Names/ Keywords For Body Wash
A body wash/ shower gel is a liquid cleansing product for use on the body. Understanding the terms used is essential for marketing. For example, you may call your product “body cleanser.” However, people search for the word “body wash” when looking for a product online. Using more popular terms for body washes will not only help people understand what it is, but it will boost your visibility to consumers. Resulting in more online traffic and sales.
•Body wash
•Shower Gel
•Body Cleanser
•Gel Soap
•Bath Gel
•All-Over Wash
•Liquid Soap
•Cleansing Gel
Trend Data For Body Wash (Last 5 Years)
The trend graph shows a comparison of the terms “body wash” and “shower gel”. As you can see, there is a clear difference in what terms people use when looking for a body wash-like product. Over the past 5 years, shower gel has stagnated and is primarily used in coastal states such as New York, California, and Florida. While “Body Wash” continues to grow and is used universally around the country.
Bases We Offer
Pure Essence Sulfate Free Multi Application Base
Your ultimate versatile starting point for crafting custom personal care products. This gentle, sulfate-free base is ready for your creative touch, perfect for luxurious shampoos, refreshing body washes, gentle hand soaps, and more. Customize with your favorite fragrances, colors, and extracts to create professional-quality products with ease and confidence.
Luxurious Bath & Shower Gel Base
Indulge in our Luxurious Bath & Shower Gel Base, which is not only free of parabens but also maintains its thick and clear consistency even after adding fragrance and/or color.
Typical Pricing For Body Wash
The average price of body wash can vary significantly depending on the factors such as:
Brand: Luxury brands tend to be more expensive than drugstore brands.
Size: Larger bottles generally cost more than smaller ones.
Retailer: Prices can differ between grocery stores, drugstores, and online retailers.
Ingredients: Body Washes with natural or organic ingredients often have a higher price point.
Drugstore Brands: $3-$8 per bottle
Mid-Range Brands: $8-$15
Luxury Brands: $20+
Pricing Your Body Wash (Example)
/product/24-410-caps/Below is a calculator that uses live pricing to help guide you in costing out a product. And determine how profitable it is at certain price points. The following example shows data for filling a single gallon of Luxurious Bath & Shower Gel Base into 8-ounce Clear Bullet (Cosmo) Plastic Bottles and a compatible Black Smooth Press Disc Cap.
Examples of Body Washes On The Market
Affordable
Suave Body Wash
$2.95
Price per ounce: ~ 0.16
Size: 18 ounces
Luxury
TATA HARPER Regenerating Cleanser
$88
Price per ounce: ~ 20.95
Size: 4.2 ounces
Products That Pair Well With Body Wash
Closing Thoughts On Body Wash Market Research
Now that you are armed with trends, graphs, and tools. Here at Essentials by Catalina, We strive to not only give you the best product at competitive prices. We provide you with information on the market so that your brand has the best chance possible to succeed.
Sources: https://worldpopulationreview.com/country-rankings/bathing-habits-by-country
