Multi-use Bases, How to Create Products That Will Simplify Personal Care

Multi-use bases are valuable due to the fact that one base can be transformed into a multitude of useful products, and that is supremely appealing to customers who wish to de-clutter their showers and cabinets. The finished product will be a high quality, multi-functioning product that does what it is meant to do, and more! Here at Essentials by Catalina we have many great bases that are the equivalent of a bath and body themed Swiss army knife – one base performing many jobs!

We’ve recently observed a downtrend in lengthy, complicated skincare routines. The 20 step skincare routine will soon be out, and a simplified, yet effective routine will be in.

Multi-use Bases 101

Whether it be a customer who has a busy lifestyle or a customer who is all about the simple life, everyone can appreciate a good quality multi-use product. Our mission is to create bases that contain the utmost high-quality ingredients possible yet remain affordable for all. Below is a checklist of qualities that a multi-use product should have:

  • Perform the function of two or more products.
  • Be used both in and out of the shower or bath.
  • Can be used on the face as well as the body.
  • Can be used on the body as well as hair.

Hydrating Cleansing Conditioner

Shampoo and conditioner in one step, which is great for vibrant colored hair.

Our Hydrating Cleansing Conditioner is the holy grail of multi-use bases. It cleanses without stripping the hair’s natural oils. It replaces the need or both shampoo and conditioner, and leaves hair soft, shiny and healthy looking. Not to mention, it works absolute wonders for colored hair; especially on bold colors that fade quickly such as light blues and pastels. (source 1)

To use the Hydrating Cleansing Conditioner, apply a generous amount to your palm, and massage into hair and scalp. For those who have oilier scalps, be sure to thoroughly massage the product into the scalp using your fingertips. Let set on hair while you complete your shower routine and finally, rinse the product out. Voila! You have not only cleansed, but conditioned your hair, all in one simple step!

Sulfate Free Pure Essence

Multi functioning, plant based, and sulfate free.

When it comes to liquid soaps our sulfate-free Pure Essence Base is a popular choice due to its amazing versatility. Being that it is sulfate free makes it perfect choice for those with sensitive, dry skin. Even better, this mild liquid soap can be used as a…

  • shampoo
  • face wash
  • bubble bath
  • body wash
  • hand soap

Not only is our Pure Essence made to be mild on all skin types, but it’s made with Eco-friendly surfactants. Those looking for multi-functioning, environmental friendly products will be thrilled since this mild liquid soap suits virtually all applications including body, face and hair.

Shaving Lotion

Multi-use Bases
Use the shaving lotion for the face.

Our Shaving Lotion Base is a slippery, luxurious lotion base that is meant to make quick, easy work of shaving on the go. No need for splashing water all over the bathroom while trying to shave one leg and balance on the other. The base can be used with or without running water, 5 minutes before walking out the door. Being that our shaving base can be used on the face as well as the body, it can be marketed to both men and women.

Multi-use Bases
Also, use the shaving lotion for all over the body. The under arms, legs, bikini area, and wherever needed.

Just apply it as you would a regular lotion and proceed to shave away. Wipe down freshly shaved skin with a towel as needed. with this versatile base, shaving can be done after, before, or even with no shower at all. Since the the shaving lotion base is infused with Shea and cocoa butter it can also be applied after shaving for a boost of moisture, making skin appear glistening soft and smooth.

Coconut Oil Liquid Soap Base

Liquid Soap Base

Our coconut oil liquid soap base is the equivalent of a castille soap, except it’s derived from coconut oil instead of olive oil, and it’s just as versatile. Use this naturally derived soap for purposes such as a…

  • Natural Body Wash
  • Cleansing Shampoo
  • Dish Soap
  • All purpose cleaner.

Marketing Multi-Functioning Products

Marketing your multi-functioning product should emphasize its ability to fulfill more than one purpose in one simple step. Think of those ever-popular 2 in 1 shampoo/conditioner brands that people gravitate to because of their simplicity.


(Source 1)

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