Call Us: 951-674-4444
Shopping cart 0
Essentials By Catalina




Wholesale Bulk Bases

Renew Amino Clarifying Shampoo Base


Gallon (Net Wt. 8 lbs)

As Low As: $42.00

Out of Stock


4 ounce sample

As Low As: $2.25

Out of Stock

Quantity 1 4+
Price $43.00 $42.00
A Sulfate Free formula fortified with Argan Oil, Apple Extract and loaded with gentle cleansing ingredients.
Renew Amino
Clarifying Shampoo Base

A Sulfate Free formula fortified with Argan Oil, Apple Extract and loaded with gentle cleansing ingredients.

  • Purifies roots, leaving them weightless and clean
  • Beautifies hair strands without weighing them down
  • Rebalances hair fibers.
  • Reconstructs hair, intensifying its strength
  • Helps prevent breakage and split ends
  • Smooths and protects surface of the hair fiber
No Sulfates

Formulating a shampoo without the use of alcohols, Lauryl or Laurel Sulfates is not an easy task. It has been a long time in development, but we felt it necessary to implement rigorous testing to assure that it is gentle enough for regular use. To appreciate this innovative shampoo, one must understand the limitations of "sulfate free" formulas. In shampoos (and all gels and washes), sulfates are the glue that holds the formula together. They are the cleansing, lathering agents, and surfactant, basically the main ingredient that allows all of the conditioning agents in the formula to remain viscous and stable.


We classify this shampoo as a clarifying cleanser as its surfactant to water ratio is higher than most shampoos, making it strong enough to lift stubborn residues. This particular formula is great for use on normal to oily hair, or if you've noticed that your favorite styling products just aren't working like they used to. For dry, over processed hair, occasional use is recommended to reduce the buildup of old styling product.

Thankfully, technology in the personal care industry is ever-evolving and striving to produce innovative sulfate alternatives, including the ones we have used in this clarifying formula. The end result is a shampoo that clarifies without stripping your hair of its natural oils and that also contains beneficial ingredients to add shine, moisture and antioxidants without weighing down hair.

Decyl Glucoside our choice surfactant

Considered relatively new for use in the beauty industry, Decyl Glucoside is far less likely to cause skin irritation than other types of surfactants leading to its ever-increasing popularity. It is a non-ionic surfactant and also a great foaming agent. Decyl Glucoside is made by combining the glucose sugar found in cornstarch with the fatty acid decanol found in coconut. It is even considered mild enough for use in shampoo for children and is originated from natural renewable sources.

Pyrus Malus (Apple) Fruit Extract

Apple extract has been studied and shown to provide great antioxidant effects. The phenolic compounds present in apple extract, particularly from apple seeds, have been shown to scavenge free radicals in skin tissues, protecting against premature aging. There are also indications that these compounds work to actively promote cell health by activating "early cell death" of cancerous tissue. Although proper use of sunscreen should be a part of everyone's health care regime, Pyrus Malus Extracts in skin care products can potentially provide a healing benefit for skin that has been exposed to excessive amounts of ultraviolet (UV) radiation.
Apple Seed Oil is also a source of beneficial skin care. Sometimes called calocarpum mammosum or sapuyulo, the oil is rich in essential fatty acids and proteins, providing an effective emollient for skin tissues. The moisturizing qualities of Apple Seed Oil makes it an excellent choice for all skin types, but is particularly effective for dry skin that has been subjected to damage from the elements.

Virgin Organic Argania Spinosa (Argan) Nut Oil

Argan Oil is exceptionally rich in natural Vitamin E, Omega 9, Omega 6, rich in phenols, phenolic acid, carotenes, squalene, and essential fatty acids. It is excellent for locking in moisture and improving shine and luster. Argan Oil has been shown to penetrate the hair shaft and almost instantly improve follicle elasticity, and increase nourishment.

What else is Inside...

Dimethiconal Panthenol

Although not considered natural, we love this ingredient. Silicones have their place in personal and hair care due to their performance value. With this ingredient you have a fusion of Panthenol with Silicone and synergistically, they work magic. This complex enhances shine, manageability and limits breakage by spreading on the surface of hair strands while forming a smooth film. The Dimethicone aids Panthenol Pro Vitamin B5 in cuticle hair shaft penetration and results in moisture retention, not just shine.

Cetyl triethylmonium dimethicone peg-8
  • Reduces irritation and works well with sensitive skin.
  • Enhanced manageability and superior conditioning for hair.
  • Rejuvenates dry and damaged hair as well as being a great detangling agent.
  • Derived from a water soluble conditioning agent for sensitive scalps.
Polyquaternium-71 & 81
  • Protects hair against humidity and harsh weather conditions.
  • Moisturizes both the hair and skin for an all around refreshing and comfortable feeling.
  • Provides superior conditioning with no greasy build up.
  • Non irritating.
Mixing and Customizing

Mixing Notice

It is essentials that we understand the limitations and scope of bases that are formulated using alternative and naturally derived surfactants and preservatives. The bottom line is that this type of base is not as forgiving to over scenting or other modifications. One must adhere to our recommendations when it comes to scenting, coloring and other additions to this base. Use the base with the understanding that not all fragrances will perform identically or produce the same result. It is recommended that all modifications be tested in small batches for clarity, viscosity and final product application prior to committing a large batch to modifications. Keeping detailed lab notes is good practice and allows you to duplicate your creations. You will find that in no time you will learn it's capabilities and start enjoying it's benefits.

This is the Shampoo Base formula to use to create your own shampoos!

It is easy to scent using Fragrance or Essential Oils. Most people use it uncolored, but it may be tinted using FD&C Colorants. It is a cold mix formula so no heating is required. Just add your scent directly to the base and hand or machine mix.

Characteristics: Fragrance Load up to 0.5%
PH - 6 -6.5
Appearance- Pearly White

The shampoo base is also balanced to maintain the skin's natural pH. Preservatives in the base ensure a two year shelf life

Give this Sulfate-Free alternative a try!

We are confident that you and your customers will love it. Our Renew Amino Clarifying Shampoo Base is a wonderful addition to any product line, add it to yours today!


You may also be interested in the following product(s)

5 star :
( 1 )
5 star :
( 1 )
Total : 1 Reviews

Overall Rating

5 / 5.0 Based on 1

Product Tags

Tags for this Product:

  • hair care (7)

Use spaces to separate tags. Use single quotes (') for phrases.

What do you think of this product?

Customer Reviews

Review by (Posted on )
Great Shampoo
Hair is so much more manageable after using it!

1 Item(s)

per page

Product questions

No Questions

Who Are We

At Essentials by Catalina, we believe in sourcing the best quality ingredients and enforcing a strict quality control policy. We formulate, source materials, and manufacture at our in house facilities. It doesn’t matter if you are making soaps in your kitchen, running a chain of successful salons, or growing a worldwide hair care brand, we are here for you when you need us.

Read Our Story

Big Changes

Our website finally received a complete overhaul and some much needed pampering. With this new design comes a new mindset and dedication to being an active part of the crafting community. We have included so many features to make your overall experience on Essentials by Catalina much more enjoyable. We understand change can be hard, but we are here to help with any difficulties or questions about new features of the site.

Customer Care

Log in, get all the benefits

Got an account? Be sure to log in to reap the benefits. Shopping while logged in will expose you to regional promotions as well as help us fine tune our campaign efforts.

Learn More
Report Page Issue