A Sulfate Free formula fortified with Argan Oil, Apple Extract and loaded with gentle cleansing ingredients.
Formulating a shampoo without the use of alcohols, Lauryl or Laurel Sulfates is not an easy task. It has been a long time in development, but we felt it necessary to implement rigorous testing to assure that it is gentle enough for regular use. To appreciate this innovative shampoo, one must understand the limitations of "sulfate free" formulas. In shampoos (and all gels and washes), sulfates are the glue that holds the formula together. They are the cleansing, lathering agents, and surfactant, basically the main ingredient that allows all of the conditioning agents in the formula to remain viscous and stable.
We classify this shampoo as a clarifying cleanser as its surfactant to water ratio is higher than most shampoos, making it strong enough to lift stubborn residues. This particular formula is great for use on normal to oily hair, or if you've noticed that your favorite styling products just aren't working like they used to. For dry, over processed hair, occasional use is recommended to reduce the buildup of old styling product.
Thankfully, technology in the personal care industry is ever-evolving and striving to produce innovative sulfate alternatives, including the ones we have used in this clarifying formula. The end result is a shampoo that clarifies without stripping your hair of its natural oils and that also contains beneficial ingredients to add shine, moisture and antioxidants without weighing down hair.
Considered relatively new for use in the beauty industry, Decyl Glucoside is far less likely to cause skin irritation than other types of surfactants leading to its ever-increasing popularity. It is a non-ionic surfactant and also a great foaming agent. Decyl Glucoside is made by combining the glucose sugar found in cornstarch with the fatty acid decanol found in coconut. It is even considered mild enough for use in shampoo for children and is originated from natural renewable sources.
Apple extract has been studied and shown to provide great antioxidant effects. The phenolic compounds present in apple extract, particularly from apple seeds, have been shown to scavenge free radicals in skin tissues, protecting against premature aging. There are also indications that these compounds work to actively promote cell health by activating "early cell death" of cancerous tissue. Although proper use of sunscreen should be a part of everyone's health care regime, Pyrus Malus Extracts in skin care products can potentially provide a healing benefit for skin that has been exposed to excessive amounts of ultraviolet (UV) radiation.
Apple Seed Oil is also a source of beneficial skin care. Sometimes called calocarpum mammosum or sapuyulo, the oil is rich in essential fatty acids and proteins, providing an effective emollient for skin tissues. The moisturizing qualities of Apple Seed Oil makes it an excellent choice for all skin types, but is particularly effective for dry skin that has been subjected to damage from the elements.
Argan Oil is exceptionally rich in natural Vitamin E, Omega 9, Omega 6, rich in phenols, phenolic acid, carotenes, squalene, and essential fatty acids. It is excellent for locking in moisture and improving shine and luster. Argan Oil has been shown to penetrate the hair shaft and almost instantly improve follicle elasticity, and increase nourishment.
Although not considered natural, we love this ingredient. Silicones have their place in personal and hair care due to their performance value. With this ingredient you have a fusion of Panthenol with Silicone and synergistically, they work magic. This complex enhances shine, manageability and limits breakage by spreading on the surface of hair strands while forming a smooth film. The Dimethicone aids Panthenol Pro Vitamin B5 in cuticle hair shaft penetration and results in moisture retention, not just shine.
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